Daily Archives : April 23, 2018

Google AdWords

Google Ad Grants New Policies Revisited

It’s been a tough few months for many Google Ad Grants recipients. Struggling with the new, and admittedly strict, campaign performance guidelines Google imposed in January, scores of nonprofits’ AdWords accounts have recently received notice that their accounts have been suspended for failing to meet those guidelines.

If you’ve been hit by an account suspension, you can either throw in the towel (and give up $10,000 a month in free advertising), or see this time as an opportunity to make the kinds of improvements to your campaigns that will put you, and keep you, in Google’s good graces.

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