When You Help Google, Google Helps You
Google wants to be a friend to the arts community. If you help Google understand who you are, what you do, and the value you deliver, Google will help you by publishing that information. If you don’t help Google, they’ll have to rely on whatever information they can find. Which may or may not be correct.
Claiming your online presence with Google My Business could very well be the most important step you take to raise your profile on Google properties, including Search, Maps and Assistant. Good news is, Google My Business is free and easy to use. Bad news is, many performing arts and cultural institutions aren’t taking advantage of it.
What Is Google My Business?
First, we should clarify that Google My Business is for nonprofits, too. It allows you to verify and edit your information (website, address, phone number, hours of operation, event times, instructions for buying tickets, event photos, videos, recent news, etc.). This allows you to control what Google users see when they search for your events and other facts about your organization. Information is displayed in your Google Knowledge Panel and can be updated as often as you like.
You can even include a “donate” button, which allows users to donate without even visiting your website. Google will process the donation and send you the money.
Stay Current. Be Responsive. Analyze Performance.
One of the main reasons why performing arts and cultural institutions aren’t taking full advantage of Google My Business is the maintenance factor. Manually logging into the interface and updating digital knowledge is a chore, especially with a full event calendar.
Adventix is integrated with Google My Business to give you total control of your information and enable fast, easy updates. Our team will:
Publish information to Google My Business from our platform – in real-time.
Accept or reject edits suggested by customers.
Engage customers, strengthen relationships and build loyalty by responding to reviews and answering questions.
Show you how people found your business listing, where they came from and how they’re interacting with you